Dual wheel drive of "policy+market", Jinan welcomes the trend of "rejuvenation" of home decoration and furnishings

Recently, Jinan launched the 2025 "Renewal" subsidy campaign for home decoration and furnishings, providing real money consumption subsidies for four major categories of products including decoration materials, sanitary ware, furniture lighting, and smart homes. In recent days, with precise policy implementation, Jinan has once again sparked a wave of "rejuvenation".

After the policy was released, the number of customers entering the store increased by at least 20% compared to usual, "said Zhao Qihua, the rotating president of Shandong Decoration Association and the general manager of Jinan Wantai Decoration Brand. Recently, many people have come for the subsidy policy." We have arranged a dedicated person on site to help customers operate and receive coupons. "During the interview, a customer was inquiring about renovating their old house purchased in 2000. The staff calculated an account for him, and according to the existing decoration plan, if government subsidies are used, they can save more than 14000 yuan.

At the Red Star Macalline Shandong Global Home No.1 store, the relevant person in charge told reporters that the customer flow has increased by over 60% year-on year recently, with more than 80% of consumers consulting about home decoration subsidy policies. The order volume has significantly increased compared to before the policy was released, and smart home and whole house customization products have become the focus of attention, especially energy-saving products such as smart toilets and smart lighting, which have strong demand. In addition to government subsidies, many brands in the store have also launched additional benefits. If old furniture and appliances are provided, they can be discounted up to 2400 yuan and enjoy free on-site recycling services.

The price is too reasonable. "Ms. Wang, a citizen, purchased a mattress originally priced at 15999 yuan. Through factory activities, store discounts, and renewal subsidies, she only needed to pay 7649 yuan, saving a total of 8350 yuan.

The reporter noticed that under the temptation of "adding more and more", many consumers decisively chose "one-stop" procurement. Mr. Li, a citizen, plans to renovate the kitchen of his old house by purchasing decoration materials such as tiles and latex paint for a total of 22000 yuan. Through government subsidy coupons and store discounts, he actually paid 18000 yuan and saved a total of 4000 yuan.

The interviewed companies have expressed that the government policies and corporate concessions have formed a "policy+market" dual wheel drive, providing consumers with practical discounts and creating growth opportunities for enterprises. This will effectively activate the demand for home decoration consumption and help guide the industry to upgrade towards green and intelligent directions.

　　It is reported that the "Renewal" subsidy campaign for home decoration and furnishings in Jinan City will continue until December 31, 2025. Individual consumers can receive a maximum subsidy of 1500 yuan per single order, use up to 10 consumption subsidy coupons, and the total subsidy amount will not exceed 15000 yuan. During the activity, citizens can click "Consumer Entrance" to complete registration and login in the "Home Decoration Subsidy" interface on the home page of "CCB Life - Jinan" WeChat official account, and then click "Property Binding" to upload property related information. After passing the review, log in to the "2025 Jinan Home Decoration and Home Furnishing 'Renewal' Subsidy" activity page on the homepage of the "CCB Life APP" to receive the consumption subsidy voucher.