AI Empowerment+Aging Adaptation+Unified Market: Member Li Lianzhu Interprets the Three Breakthrough Paths of the Home Furnishing Industry

During the National People's Congress and Chinese People's Political Consultative Conference in 2025, Li Lianzhu, a member of the National Committee of the Chinese People's Political Consultative Conference, Vice Chairman of the Guangdong Federation of Industry and Commerce, Chairman of the Foshan Federation of Industry and Commerce, Chairman of Shangpin Home Delivery Group, and founder of Foshan Weishang, submitted two proposals on the implementation of the policy of exchanging old for new consumer goods to promote the upgrading of aging industries and the construction of a unified national market. He also gave media interviews to explain the new path of industry development. As an entrepreneur who has been deeply involved in the home furnishing industry for many years, Li Lianzhu has provided systematic solutions to solve industry pain points and unleash consumer potential with "innovation driven, policy coordinated, and people-oriented" as the core.

Expanding the scope to adapt to aging and exchanging old for new, activating a new blue ocean of silver economy

In response to the demand for aging friendly transformation in the context of China's deep aging population, Li Lianzhu submitted a proposal titled "Exploring and Expanding the Silver Hair Dividend, Expanding the Implementation of the Consumer Goods Trade in Policy", calling for the inclusion of aging friendly furniture, rehabilitation aids, and intelligent health devices in the subsidy catalog, and the establishment of a graded subsidy mechanism:

-Accurate coverage needs: nursing beds, lifting cabinets, fall monitoring devices, etc. will be included in the subsidy scope, and full subsidies (up to 20000 yuan per household) will be provided for low-income and disabled elderly people. Ordinary families will receive a 50% subsidy (up to 10000 yuan), and a "filial piety subsidy" will be added to encourage children to participate.

-Lowering the threshold for participation: Supporting enterprise research and development production through policies such as tax reductions and special loans, piloting "aging friendly packages" in cities with an aging rate of over 20% such as Shanghai and Guangzhou, providing a full chain service of "old furniture dismantling - aging friendly design - new product installation".

-Optimize service experience: Develop the "Silver Hair Replacement" app to integrate old product valuation and subsidy application functions, establish recycling points based on community elderly care service centers, and promote policy awareness through short video case studies.

Li Lianzhu emphasized that aging friendly renovation is not only a livelihood project, but also an economic growth point. According to estimates, the implementation of policies can leverage a market worth over 7 trillion yuan, reduce medical expenditures by over 30 billion yuan annually, and promote the coordinated development of industries such as home furnishings and smart technology.

Breaking down regional barriers and building a unified national market

In response to the regional restrictions of the current trade in policy, Li Lianzhu submitted a proposal titled "Relaxing the Restrictions on Trade in Regions for Large Manufacturing Provinces", proposing to reconstruct the policy framework with a "national strategy" approach

-Building a national interoperability platform: Led by the National Development and Reform Commission, a unified application platform will be established. Consumers can apply for subsidies across provinces with their ID cards, and enterprises can verify them across provinces through the platform. Meanwhile, utilizing blockchain technology to record the flow of goods ensures the authenticity of transactions.

-Innovative tax sharing mechanism: In cross provincial transactions, value-added tax is distributed in a 3:7 ratio between consumption and production locations, and enterprises with cross provincial sales exceeding 30% are exempt from 10% income tax to balance local interests.

-Strengthen supply chain advantages: Provide a 30% subsidy for cross provincial logistics costs in Guangdong, Zhejiang and other regions, open a "Green Intelligent Manufacturing Direct Sales Zone" on e-commerce platforms, and give search ranking weighting and traffic tilt to compliant enterprises.

Li Lianzhu pointed out that this move can unleash a growth potential of 15% -20% in annual sales of home appliances and home decoration industries, improve the capacity utilization rate of manufacturing provinces by 10% -15%, accelerate the construction of a unified national market, and contribute emission reduction benefits to the "dual carbon" target.

Multidimensional transformation to cope with deep industry adjustments, reconstructing development logic through innovation

Looking back at the fourth quarter of 2024, the national subsidy policy of exchanging old for new in furniture, bathroom, building materials, etc. has doubled the performance of many home furnishing enterprises, seen the development hope of the industry, and strengthened a lot of confidence.

Especially for custom furniture companies like Shangpin Home Delivery, we have a natural advantage - the advantage of providing customers with personalized design solutions for free. The solutions are the most important and valuable service during the process of customers decorating, customizing furniture, or even buying household appliances. With the expansion of consumer goods trade in this year, more home product categories will be included in the catalog. We need to fully utilize the overall planning of the design solutions, leverage the supply chain integration capabilities of the enterprise, and use the digital capabilities built over the years to provide consumers with a good experience in the process of trade in. Li Lianzhu stated that home furnishing enterprises should seize the opportunity of the policy of exchanging old for new to expand their market, and make efforts in product innovation, service optimization, government enterprise collaboration, brand building, and other aspects to promote high-quality development of the industry.

From the changing trend of market demand, aging friendly transformation will become a new growth point. The intergenerational change of residence has given rise to new essential needs, and the demand for first-time home renovation is gradually increasing. Intelligence is penetrating from individual products to all scenarios, and invisible intelligence will become a new track. At the same time, channel fragmentation will test delivery capabilities; With the improvement of healthy living standards, green supply chain has become the key to enterprise development.

In the face of the deep adjustment period in the home furnishing industry, Member Li Lianzhu pointed out that enterprises need to actively change from multiple dimensions such as strategic thinking, business models, and organizational capabilities.

He emphasized that shifting from "product logic" to "user logic" is key, and suggested developing a hierarchical model of user needs to design differentiated solutions for customer groups such as improvement, rigid demand, and high-end customization. At the level of ecological competition, Li Lianzhu proposed to build an industrial Internet platform of "home+real estate+intermediary+home decoration+home aftermarket", and cooperate with smart home and Internet of Things enterprises to seize the entrance of smart homes.

In terms of business models, we should fully leverage AI technology and unleash its powerful capabilities. By integrating AI capabilities to build new competitive barriers, enterprises can enter higher-level service models. He revealed that Shangpin Home Delivery has greatly improved design efficiency and sales competitiveness through the "AI design factory". In the future, we will deepen the integration with AI technologies such as Deepseek, create large-scale models in vertical fields, and lower the threshold for consumers to independently design.

In addition, global production capacity layout and organizational change are seen as important levers. Li Lianzhu suggested that enterprises should carry out global production capacity layout, avoid trade barriers, and explore emerging markets; And establish a digital growth team to strengthen user operations and intelligent research and development capabilities.

Member Li Lianzhu's proposals and suggestions are based on current industry pain points and focus on future strategic directions. Through policy innovation and technological empowerment, the home furnishing industry is expected to usher in structural growth opportunities in aging adaptation, digital transformation, and national market synergy. With the gradual implementation of policies, China's home furnishing industry may write a dual answer sheet of "silver economy" and "manufacturing powerhouse".